iPhone 4 was released last year, and iPad 2 released early this year, but you might wonder that both of these devices are still on the top at the smartphone and tablet markets. We even see positive sale figures for older devices like iPhone 3GS and the first generation iPad. What is the Apple’s trick? I mean is there no any company in the market which can compete with Apple’s iconic OS, iOS. Last but not the least, why the Apple’s rivals are not using similar kinds of physical parts in their devices? All these questions arise in our minds every day.
Lets think about it for a moment, the main reason behind these questions would be the Apple’s strategy. Well, Apple’s biggest strategy is progressing and that’s how it gets ahead of all of its rivals. Following are some ways on which we can base Apple’s success on.
Firstly, exclusivity deals from the manufacturers come in our minds. As Apple is a technology giant company, it has great influence over market. Apple’s total worth is even more the worth of all banks in Europe. So, we can conclude that Apple can fulfill its own needs in its own ways. The main purpose of the business to get high sales, which can be done by making a great product and also ensuring that company’s rivals don’t get to know about the product’s hardware and material qualities. This all can only be obtained by getting exclusivity deals from suppliers. Apple always makes sure that its rivals don’t get to know about its products’ materials and only second best materials are revealed. Apple’s main rivals, Motorola, HP or even Nokia have tried to use the same quality and measurements of materials as Apple’s products have but still they are not able to exactly match the quality of the materials.
Apple keeps itself one step ahead always, so when it discloses the second best quality material to the world, it is already working on the best of best at that time. So, it also keeps its competitors from innovating new products by this.
There is also a concept in the market that Apple’s smartphones and tablets are cool, well, are they actually or just their advertisements make them cool to the public. The main problem for Apple’s rivals is that they cannot create Apple-ish products, as people demand for such kind of products which are only made by Apple.
The conclusion is that, Apple has three main strategies which are keeping it on the top, first is exclusivity deals, second is the clever innovation blocking and third is the innovative marketing. So, it seems like the top spot has been occupied Apple and is planning to keep it for a long time