It seems as if Google has a tool for everything, and all of their tools make running a business that much easier.One of the best tools that Google has to offer is Google Voice, a phone service provided through Google that allows PC-to-PC and PC-to-phone calling.
Most businesses already have their own phone providers and don’t see the appeal in a tool like Google Voice, but what these businesses are failing to realize is that they’re losing out on a large number of benefits by not using Google Voice.
One of the most attractive features about Google Voice—if not the biggest feature—is that you don’t have to pay to use it (when calling/texting within the US and Canada). This is extremely beneficial to companies who have a small marketing budget or for those who need to find ways to cut back on their expenses. Even if you don’t like the rest of the benefits listed, you should use it just for the fact it won’t cost you any money.
It sticks with you.
Companies change locations and providers all the time, and some phone providers will force your business to take a new number if you change locations or switch from a different provider. If this occurs, you can lose out on a great deal of business because you have customers who already know how to reach you with your current number.
With Google Voice, you don’t have to worry about having to find a new phone number. Your Google Voice number will remain consistent no matter where your business relocates or which phone providers you opt to use.
You can choose your own number.
Some people prefer using businesses that are local, and if your company is starting to do business in a new city, customers may be turned off if they see a strange area code associated with your business. They may assume that your company isn’t local, which may deter them from checking out what you have to offer.
Instead of losing customers, choose a Google Voice number that provides your business with a local phone number. This way, you can start attracting business in California while you’re still packing up your things in New York.
Google Voice allows you to send text messages, and it’s free. Plus, you can even have copies of your texts sent to your email, which can be beneficial when talking with other employees or clients.
You can voice conference.
Rather than set up a Go-To Meeting or find some other time consuming way to get everyone on board the same call, use Google Voice instead. Have members of the meeting call your Google Voice number, and as they call in, easily connect them to a private conference.
Make it special for certain customers.
Google Voice allows you to customize voicemail messages for certain callers. For example, you can set up voicemails to mention the customer’s name. Google Voice will recognize the phone number, and if you don’t answer the call, will prompt their special message to appear. This is an added touch to impress your customers.
Customize your phone calls.
Have you ever sat around your office waiting for an important phone call that occurred much later than you anticipated? Rather than waste another night sitting at the office, you can set up Google Voice to send certain incoming calls to other phones. For example, if you’re waiting on a phone call from a big client but you want to go home instead of sit at the office, you can set up Google Voice to send the phone call to your cell phone instead. This way, you don’t have to quit your life to wait on someone else’s convenience.
So if your company is currently looking for a great way to cut costs and still be able to reach your audience, consider switching to Google Voice for all of your company’s communication needs.
Caleb Grant is a keyword strategy expert and writer for SEOMAP – a group specializing in SEO keyword research.